Target Markets

Ornithologists ◦ Bird Watchers/Birders​ ◦ Casual Wildlife Watchers ​◦ Outdoor Recreationalists​ ◦ Sightseers​ ◦ Educational Travelers​ ◦ Wildlife Conservationists​ ◦ Researchers ◦

Demographics

The great thing about a bird watching tour is that it can be enjoyed by anyone who is willing to go for a walk. Any age, race, gender, income, or education level is able to go bird watching and from a marketing standpoint we are able to create different ads that target the different demographics.

Geographics

Being a Hub city, Kamloops offers a great location to play host to the start of the tour. If we are marketing to BC residents; specifically Lower Mainland, Thompson-Nicola Valley, Okanagan Valley, you are able to access the route from any of our stops and do a full circle to get home.

For international visitors I plan to focus my marketing towards the United Kingdom as there are a great deal of bird watchers that would be willing to travel. I would market a trip that flies into Kelowna which is a short 20 minute drive to what could be the first stop, Vernon, BC.

Psychographics 

They mainly three types of psychographics based on EQ segmentation, that I will market towards would be the :

  • Free spirits
  • Cultural Explorers
  • Authentic Experiencers